Privacy Policy


This Privacy Policy sets out how Tail Offers Ltd (“Tail”) collects and processes data about you as part of Tail’s application and service (together the “Service”).

In summary, Tail accesses your transaction data for purchases you make with the credit and debit cards associated with your bank account. This is in order to offer you cashback every time you shop at our partner retailers. Due to the continuous evolution of the Service, we may extend offers and services we provide to you from time to time and may need to change our Privacy Policy correspondingly to reflect these changes.

Categories of Personal Data we collect

We may collect the following information about you:

The purposes of processing your Personal Data

We process your personal data for the following reasons:

The Legal Basis for Processing your data

We rely on your consent for processing the above categories of your data. Your grant us permission to process your data when you sign up via our app and specifically accept the processing of your data in order to provide you with the Service.

Where we obtain your Personal Data from

When signing up, you approve the Service obtaining access data associated with the respective bank account you use to sign up to the Service. We obtain your personal data via access to that bank account. We may also obtain private information that you grant us permission to collect, and public information, from third party websites such as, but not limited to, Facebook, Google and Twitter. You have the right to revoke access to the Service via your associated accounts with those third party websites.

IP addresses and cookies

We may collect information about your mobile device, including where available your IP address, operating system and browser type, for system administration, to optimise the quality of the Service and to report aggregate information to our partners.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on your mobile device. A cookie is a text-only string of data that is entered into the cookie file or ‘memory’ of the browser on your computer. It will typically contain the name of the domain from which the cookie has come, the ‘lifetime’ of the cookie, and a value, usually a randomly generated unique number. Cookies help us to improve the Service and to deliver a better and more personalised service. They enable us:

  1. to estimate our audience size and usage pattern;
  2. to store information about your preferences, and so allow us to tailor our services according to your individual interests;
  3. to speed up your searches; and
  4. to recognise you when you return to our services.
All browser technologies enable you to manage the cookies in the cookie folder of your browser. This means that you can either delete cookies from your cookie folder once you have finished your visit at our services or you can set your preference with regard to the use of cookies before you begin surfing our website - for example you may be asked to re-enter some information e.g. your name and password to use some pages.

Recipients of your Data

We may disclose your personal information to any current or future member of the Tail Offers group of companies, which might entail subsidiaries or holding companies.

We may disclose usage patterns and other analytics on aggregated data sets (these data sets aggregating your and other users’ information) to retailers and banks we work with.

We may disclose your personal information to third parties:

  1. In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets, on the condition that (i) we will limit any such disclosure the extent necessary for the purpose of the transaction, and (ii) they do not use it prior to such purchase or sale for any purpose other than the evaluation of the purchase or sale;
  2. If Tail or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets; and/or
  3. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply the Terms and/or other agreements; or
  4. To protect the rights, property, or safety of Tail Offers Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  5. For certain purchases, including e.g. venue bookings, we may have to introduce you directly to the venue to facilitate the booking. In that case, you will be notified within the app.
We do not currently transfer to, or store your data at, a destination outside of the European Economic Area.

The Service may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Storage of your Data

Your data is stored on servers in Ireland.

Unfortunately the transmission of information via the internet is not completely secure. We will do our best to protect your personal data, however we cannot guarantee without doubt the security of your data transmitted to the Service; any transmission is at your own risk. Once we have received your information, we will use strict procedures and bank level encryption to prevent unauthorised access.

Unless we are required to retain your personal data by law, we will delete your personal data (other than data that has been anonymised and aggregated for statistical purposes) within 30 days of you notifying us that you no longer wish to use the Service.

Automated Processing/Profiling

In order to provide you with a more tailored Service and offers more relevant to you, we will process and evaluate your transaction data in regards to the type and location of prior purchases you have made as well as location data of app usage.

Data Controller Details

For the purpose of applicable data protection legislation (including but not limited to the General Data Protection Regulation (Regulation (EU) 2016/679)), the company responsible for your personal data is Tail Offers Ltd (a company registered in England and Wales under company No. 10008580) and can be contacted at or at .

Your rights

Please inform us if you would like to exercise any of the above rights by contacting us at

Changes to our privacy policy

We may need to change our Privacy Policy from time to time when we add or further develop certain features or parts of the Service.

We may also revise this Privacy Policy at any time for security, legal, best practice or regulatory reasons by amending this page.

You are expected to check these terms from time to time to take notice of any changes we have made, as they are binding on you, however data taken before any changes will not be affected unless we have your individual permission.